“Constructing a Unified Data Layer for Scalable 1:1 Personalization in B2C Digital Commerce Environments” (2023) Open Journal of Robotics, Autonomous Decision-Making, and Human-Machine Interaction, 8(11), pp. 1–14. Available at: https://openscis.com/index.php/OJRADHI/article/view/2023-11-04 (Accessed: 17 November 2025).