Constructing a Unified Data Layer for Scalable 1:1 Personalization in B2C Digital Commerce Environments. Open Journal of Robotics, Autonomous Decision-Making, and Human-Machine Interaction, [S. l.], v. 8, n. 11, p. 1–14, 2023. Disponível em: https://openscis.com/index.php/OJRADHI/article/view/2023-11-04. Acesso em: 17 nov. 2025.